Thanks to Vodafone India’s shitty 3G network, I hardly get any access to the internet when I am commuting in locals. This has forced me to observe surroundings. And yeah, I’ll be getting an additional Reliance number for 3G network.
However, there are two important things I have observed that businesses can learn from people commuting in Mumbai locals.
1. Presentation: Since I have started working on ClassMatrix, one thing is damn clear that your ability to get clients depends on how you present your content.
Just the other day I observed a hairclip seller, was working on her clips stand, for the lack of proper word, to make it more presentable. What she was essentially doing is, filling the gaps created from the clips that she sold with clips on the top of her stand. When I looked at her puzzled, she simply said “aisa acha nahi dikhta, kam maal nazar aata hai.”
I was impressed. This lady prolly knows more than I do about sales. It’s another thing that I know ghanta about sales, but that’s a topic of discussion for next time.
2. Creating right environment to sell:
While I was getting back home from a meeting, like a normal person, I was listening to songs and working on my to-do list, our compartment was invaded by these young girls. Not more than 25 years, they started telling us about a kid who has cancer, how his family is poor and can’t afford to pay for his treatment. After the less than 2 minute pitch, they started asking for donations.
Of course, more than 80% who donated, donated it cause they didn’t want to appear too mean. The trick of creating a social pressure worked wonders. Lets say, everyone in the compartment donated an average of Rs 20, considering that there were at least 100 donations that’s like Rs 2000 collection in mere 5 minutes.
More for next time. Although at some point of time I would like to commute from my own car, until then I’ll try to connect these things to business and sales. Do share your experiences.
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