Last week I wrote a post about how my Smart TV is actually a dumb TV.
Kris Nair DM’ed on Twitter that I should write a post on ‘how to make a Smart TV’. He also mentioned that it just costs Rs 3,000, more on that later. Well, challenge accepted.
I started my ‘web research’ by looking into in-image advertising. Many celebrity gossip blogs that I used to read used them to sell products that celebs wear in the photo. Many of those ads are served by Luminate. I wasn’t sure about how it works, I guess something about identifying datasets around images; how IR works. A video is just many images put together.
A bit more of ‘web research’ on video led me to veenome.com and I hit the jackpot. Veenome’s crunchbase description states that it identifies products, object, brands and people in the video and serves ads based on that. Our eCommerce companies such as Flipkart, Myntra, and others could target products/brands they feature and advertise with them. Or maybe brands themselves and lead users to these eCommerce sites.
And the best part about Veenome is that it provides API’s to developers, which means any video content app startup such as Ditto TV, Box TV, Bigflix, among others can integrate it in their app. Maybe even smart TV boxes that we see around these days integrate this in their system.
This is speaking on the advertising part of it. All what I am saying is the technology to do what I was talking last week already exists, it’s just about the implementation now.
Looking up into this just took me 10 mins and I doubt integrating this on apps would even cost Rs 3,000. Could be costlier if we were talking about system level integration but, hey, that’s for product guys to discuss.
Now that I have taken you on a ride to the future, gimmi my Smart TV?
Leave a Reply