I had always wondered why reading a book isn’t the widely popular mode of entertainment among people. It’s inexpensive, a typical book costs Rs 150 to Rs 700 and can captivate you for anywhere between 4-5 hours depending on the number of pages. Whereas other modes of entertainment, be it cinematic pleasure, travels, among others cost a lot more. Agreed that these are mostly group activities for many. You won’t typically find a lot of loners at the movie theater. Solo traveling, too, is yet to catch on.

I recently came across this blog post and this line struck a chord:

The peak of the joy a medium brings, is right at the edge of complexity a consumer can still comprehend.

And I think that’s the essence of why reading a book isn’t widely popular yet.