Tag: Saas

How long should be your trial period?

Jun 2, 2015

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We had an interesting knowledge sharing on Startup Study Group. About trial periods by SaaS companies. Most SaaS companies out there are currently offering a 30-day or 14-day trial period. Honestly there’s no science behind this metric. How can you measure whether the user is converting into a paying user after 14 days if they…