Apurva Chaudhary

  • News websites need to adapt content for mobile users

    I’ve been thinking about this for last couple of years, ever since I worked at MediaNama.com. News reading experience on mobile is really crap. News websites have slowly managed to make their websites responsive, that is, you no longer need to horizontally scroll to read news. That seems to be their definition for a responsive…

  • Why Failure Matters

    Lately, I have been thinking a lot about failure and success. Mostly because I am working on a really exciting project with someone whom I believe is a stupendous human being. To think about it all my life was about failure. I have come to terms with it but my parents are still uncomfortable with…

  • How long should be your trial period?

    We had an interesting knowledge sharing on Startup Study Group. About trial periods by SaaS companies. Most SaaS companies out there are currently offering a 30-day or 14-day trial period. Honestly there’s no science behind this metric. How can you measure whether the user is converting into a paying user after 14 days if they…

  • Consulting

    Since last year I’ve done a bunch of consulting jobs. It’s great. You get to learn a lot that you can apply to your day job. For many of my Twitter followers, freelance consulting is their bread and butter. I’ll be lying to say I’ve never thought of jumping into full time freelance consulting. It…

  • Stop lying, Uber?

    Earlier this week Uber announced that it will create one million jobs for women by 2020. It has partnered with the UN in order to create a platform for the economic empowerment of women. Uber is known to have an anti-female reputation and this move looks like a PR trick to get away from the…