Apurva Chaudhary

Author: unitechy

  • Life lessons

    I discovered Rotaract pretty late in my life. The fact that it’s invite-only in some places doesn’t help the fact either. I am glad that I am a part of it for many reasons. Rotaract is supposed to shape you into a leader and it provides many opportunities to do so.  This post is not…

  • Was re-reading Tim Ferris’ 4-hour work week on Blinkist (I love this app) where I highlighted “Also, the people willing to pay a higher price are often those who are the least likely to cause trouble, complain or return your products. If they buy premium, they probably don’t have to watch every penny, so even…

  • News websites need to adapt content for mobile users

    I’ve been thinking about this for last couple of years, ever since I worked at MediaNama.com. News reading experience on mobile is really crap. News websites have slowly managed to make their websites responsive, that is, you no longer need to horizontally scroll to read news. That seems to be their definition for a responsive…

  • Why Failure Matters

    Lately, I have been thinking a lot about failure and success. Mostly because I am working on a really exciting project with someone whom I believe is a stupendous human being. To think about it all my life was about failure. I have come to terms with it but my parents are still uncomfortable with…

  • How long should be your trial period?

    We had an interesting knowledge sharing on Startup Study Group. About trial periods by SaaS companies. Most SaaS companies out there are currently offering a 30-day or 14-day trial period. Honestly there’s no science behind this metric. How can you measure whether the user is converting into a paying user after 14 days if they…