While browsing Facebook, I came across this post getting ridiculed. The image shows Myntra delivering on Cycles. While most European countries are promoting the usage of cycles, it’s only in India that people would ridicule this. 

The government in Amsterdam has made parking so expensive that people mostly use cycles. It has added benefits:

  1. You get healthy
  2. Saves a tons of money
  3. Reduces the pollution

I find it a bit disheartening that young Indians not only aren’t conscious of all these benefits but would ridicule others. 

Link to the pictures posted on FB

Why Has Kalaari Invested Rs 30 Crore in Swipe Telecom?

Kalaari Capital, an early stage investment firm, has invested Rs 30 crore in an Indian tablet maker Swipe Telecom. The Pune based company plans to utilize the funds raised in expanding sales in the Indian market and invest in research and development.

Swipe lists a total of 23 devices, a combination of tablets and phablets, all based on Google’s Android operating system. According to a report by the Economic Times, it also plans to introduce tablets on Microsoft’s Windows Platform, which is quite ambitious.

Swipe’s tablets are priced between Rs 3,999 to Rs 14,999. Essentially, these are low end tablets, which translates to little margin for the company. Low end tablets are already infamous in the country. When companies like Micromax introduced low end tablets, a lot of people bought them. It turned out to be an horrendous experience because of the cheap components used in them. The next wave of tablet buyers, are either going to upgrade their tablets or won’t be buying it at all. In any case, low end tablets does not seem to be an appealing market to address.

This is one of the reason why Micromax has introduced its Turbo series. It’s trying to move away from low end market where it dominated, to provide a better experience to its users and to gain more margin.

Either Swipe Telecom is soon going to pull a rabbit out of hat or it has already done so by managing raise the fund.

Things businesses can learn from people commuting in Mumbai locals

Thanks to Vodafone India’s shitty 3G network, I hardly get any access to the internet when I am commuting in locals. This has forced me to observe surroundings. And yeah, I’ll be getting an additional Reliance number for 3G network. 

However, there are two important things I have observed that businesses can learn from people commuting in Mumbai locals.

1. Presentation: Since I have started working on ClassMatrix, one thing is damn clear that your ability to get clients depends on how you present your content.

Just the other day I observed a hairclip seller, was working on her clips stand, for the lack of proper word, to make it more presentable. What she was essentially doing is, filling the gaps created from the clips that she sold with clips on the top of her stand. When I looked at her puzzled, she simply said “aisa acha nahi dikhta, kam maal nazar aata hai.”

I was impressed. This lady prolly knows more than I do about sales. It’s another thing that I know ghanta about sales, but that’s a topic of discussion for next time.

2. Creating right environment to sell: 

While I was getting back home from a meeting, like a normal person, I was listening to songs and working on my to-do list, our compartment was invaded by these young girls. Not more than 25 years, they started telling us about a kid who has cancer, how his family is poor and can’t afford to pay for his treatment. After the less than 2 minute pitch, they started asking for donations.

Of course, more than 80% who donated, donated it cause they didn’t want to appear too mean. The trick of creating a social pressure worked wonders. Lets say, everyone in the compartment donated an average of Rs 20, considering that there were at least 100 donations that’s like Rs 2000 collection in mere 5 minutes.

More for next time. Although at some point of time I would like to commute from my own car, until then I’ll try to connect these things to business and sales. Do share your experiences.

Why Nimbuzz needs to stop doing too many things

Last week I attended Nimbuzz bloggers meet. It’s a service that does chat, games and other stuff from within the app. I wouldn’t blame you if you don’t remember this company but it was launched in 2007 and was quite successful in the Symbian era of smartphones. It had gained popularity as it also catered to those java phones. Quite useful at that time.

When I met the marketing manager last week, I got a feeling that the company was still stuck in its last years of prominence. I’ll explain why I felt so. Feel free to disagree.

Nimbuzz as I understand is predominantly a mobile app. Only 3% of their 150M users access the service through their desktop apps. Yet they haven’t understood how mobile apps work. Mobile apps, at least on smartphone, just do one thing and they do it right. Take for example Instagram. It takes photos, adds filters, post them, and let’s you browse others feed. This is again one of the reason why Facebook has come up with multiple apps, Facebook app to browse your feed, messenger to chat, Paper to read news. Nimbuzz tries to do everything from their app.

The marketing guy again talked of multitasking within the app. I understand where he’s coming from. Back in 2005-7 internet on mobile were accessed from non smartphone, which used to take time to connect to the net and disconnected when one closed the app. Those days! However, these days with smartphone we can easily switch between apps. Our smartphones are always connected and switching between the apps is extremely easy. While writing this post, while I’m commuting, I’ve tweeted, sent an email, made a call, and have got back to writing. All seamless.

In my opinion, Nimbuzz needs to find their USP, the one that’s making them money and stick to it. I recognize their voice chat service is quite good and the cheapest. I’ll be giving it a try over the next month to make international calls. Will write about my experience then.

Happy birthday twitter

Twitter turns 8 today. And what a journey it has been for me!

All throughout my professional career, I managed to get projects, assignments, job, and more through Twitter :)

Here’s my first tweet, which sounds pretty lame. But hey, I was still in college. 

Here’s how you can find your first tweet https://discover.twitter.com/first-tweet#unitechy Just replace your username after the hashtag.